The Tourism Authority Of Thailand License Tourism Essay

The hobbleistry Authority Of Thailand License limpism EssayBackground land endure dishs Limited, established in 1947, is Thailands oldest and largest function agency. We take in more(prenominal) than 500 employees and a fleet of more than 100 modern road vehicles. 80 qualified bilingual and polyglot guides speak fluent English, French, Spanish, German and Chinese. Company provides many an other(a)(prenominal) daily take aim disco biscuits and 2-6 days transits throughout the country much(prenominal) as River Kwai routines, Phuket, Krabi, Samui, Pattaya, Trang, busyness Hin/Cha-Am, and Chiang Mai and in addition including many special package cristals to Cambodia, Laos, Myanmar (Burma) and Vietnam.The company has its own tour desks in leading hotels at in all of Thailands main resorts 23 hotels in Bangkok, 3 in Chiang Mai, 1 in Chiang Rai, 8 in Pattaya, 4 in Hua Hin/Cha-Am, 3 on Koh Samui and 4 in Phuket. In additional, the company besides arranges booking for ste amship companies, airlines and rail expire. Through its link up Air Transport Service Ltd, it acts as General Sales divisor for United Airlines. It is in addition a BSP/IATA agent.VisionTo be the top of transit Agent in ThailandMissionImprove the quality of ditsHaving more confederacy with travel agent around the world.Expanding our tour desk to all leading hotel in Bangkok and whatever other in tourist destinations.Organization mapSWOT AnalysisStrengthsChallenging of managing touristry contrast successfullyRapert and Wren, (1998) discussed close to the challenges of managing touristry businesses successful, the company must provide satisfying experiences for tourists and guests spot profiting their owners. During the away 60 stratums, world endure Service is exists in tourism business which has proved itself well-nigh the successful in making business dodge and policy. One of those dodge is serving the guests with most standard service tour throughout the countr y, our tours be standard be make believe the guests will collect the program mentioned by our staff from the tour desks nigh what are they difference to see on that particular tour and how many stop that the tour are going to make and they will know about the time that the tours will polish off and what time they should be back at the hotels. The tour guides are non allowed to sell any other programs that doesnt mentioned on the tours. All above about standard service is related to Laws (2004) which mention as Standard Service grapheme in tourism is genuinely of import, The level of service which steering team sets might be senior gameer (or lowers) than the clients anticipation of service standards and the Quality Systems might non control services standards in ways which count to clients .Quality of StaffGmez-Meja et al (2004) discuss on choosing the right person for a job provide make a tremendous positive difference in productivity and guest satisfaction. Sharple y (2005) describe selection is very chief(prenominal) recruitment and selection procedures that identify latent employees who will not plainly put one across a inbred garbage disposal towards service provisions, further who will to a fault fit in with and do to the organizations service culture. So, these above 2 ideas are related to the way how World Travel Service selects and recruits their employees. Currently, most of tour guides graduate from Fine finesse Department, Silapakorn University, who know information about Thailand very well. Some other graduated from abroad can speak English fluently which make our tour guides nonplus one of the most standard tourist guides of the country.Focus on premium and sumptuosity tourEleri Jones and Claire Haven Tang (2005) explained that slew of the luxury market have been raising and it will become the most important part of tourism industry. Now, World Travel Service does their marketing strategy on high-end market which focu sed on premium and luxury tour by providing extravaganza trips around Thailand. And it is more valuable than mass tourism which having unaccompanied quantity but no quality of customers.WeaknessesCentralized focal pointPieniazek (2007) explained that power being consolidated at the top of the organization, take a chance is high if the top of the organization becomes incapable of leading the organization (death, illness, or immense organizational size causing a weak span of control) Employees also will feel little motivated to perform for the organization as they will not have an avenue for sharing their ideas on how to emend the organization. World Travel Service use Centralized Management carriage since their freshman operated in 1947 which continuously making decision by only one Thai owner of the company, Mr.Kusa Phunyarachun, 92 years old. In some urgent situation, owner cannot response immediately that why sometimes it can cause of failure and dissatisfaction.Old Buildi ng and Old FacilityIn hospitality industry such as hotel, travel agent, the geographical way is important. ICRA rating, (2009) discussed that the quality of companys property is directly effect to the take to of business. Its not only to attract the customers, but also create the stake loyalty. The head constituent of World Travel Service has never been renovated since its first operation in 1947. Customer first impression can be impacted by the companys surrounding such as reaction area, furniture style, decoration, parking area, Vehicle. engineering science (E-Tourism)Galloway, Mochrie Deakins, (2004) discussed that online technologies within the tourism industry have significantly impacted on communications, transactions and relationships between the various industry operators and with the customers, as well as between regulators and operations. World Travel Service also doing the e-tourism such as web based technology, online reservation, etc. All of this are play the impor tant role for e-business if the company can keep doing well, it will bring a lot of benefit to company. In the other hands, the company cannot handle to have the excellent operation system and updated website, the company will lost more gain.OpportunityAffordable Winter Travel Ideas to escape the ColdChristakos (2009) explained that many of tourists cant afford the luxury Hawaii or Bahamas vacation but if they want to relax and enjoy themselves while escaping the blustery winds of the north, there are plenty of things they can do. Thailand stays warm all year round, and it is most comfortable during the winter months. Its an increasingly popular destination for Australian and eastside Asian travelers who want both beautiful beaches and exciting modern cities alike(p) Bangkok, but there are often some very great deals for flights from the U.S. They dont come around every day, though, so you have to snatch them up when you find them. World Travel Service can gain wage from tourist s who want to relax in Thailand.Thailand Rank Best VALUE FOR fundsThailand has again emerged as the worlds best brand in terms of hold dear for money, according to the 2008 Country crack Index (CBI), the third consecutive year it has won this accolade. Thailands ranking as the Best Country Brand for care for for Money was announced on 11 November, 2008, at the World Travel Market, the premier annual exhibition of the global travel trade. The same Brand Index also ranked Thailand third in the category of well-disposed Locals and Authenticity. (International Public Relation Division Tourism Authority of Thailand, 2008). Thailand is the one of tourist attraction which is valuable for the money. This thing will make us become the favorite choice for the tourist who has limit money for their holiday. So that is charge about how much Thailand tourism industry could lure on the customer come to visit and some of them might use the service from World Travel Service.ThreatGlobal Warm ing is threatening Thailands moodThe medium of the worlds temperature increases and the serious natural disaster happens causing negatively effects on commonwealths health. The tourists are cancelled tours of World Travel Service because Thailand faces problems about natural disasters and disease problems such as depression, flood, H1N1 influenza and etc. Climate also influences environmental conditions that can deter tourists, including infectious diseases, wildfires, algal blooms, insect or waterborne pests (e.g. jellyfish), and extreme events such as hurricanes, floods or heat waves. It is also a crucial determinant of tourist decisionmaking. Seasonal climate fluctuations at tourism destinations and at major outbound markets are recognize drivers of tourism demand at global and regional scales. Weather is an indwelling component of the travel experience and also influences tourist spending and holiday satisfaction (UNWTO, UNEP and WMO 2008).Thailands political crisisTen Kate (2010) emphasized the economic bes from a pertinacious-running crisis have so farthermost been largely confined to the tourism industry, consumer position is declining and businesses are hurting. The crisis was hitting confidence, tourism, private consumption and investment. The United States, Britain, Australia, Japan and other countries have warned citizens to reconsider travel plans to Bangkok. World Travel Service is more often than not focusing on the foreigner tourist so the company also hitting by this situation. The customers booking for this year is very different to pass away year. Many tourists cancelled flights, hotels, car rental bookings and other tourism activities. This resulted in another two quarters of a quiet period for Thai tourism. Ryu, S. JR. (2005) explained that political instability can increase the perception of risk at a destination and generates negative publicity, which results in an inevitable slump in tourist arrivals. Risk perception can influ ence tourist decision-making and destinations can be severely affected.High Fuel Prices Affect TourismThe fuel cost is increasing, so its effect to all industries. World Travel Service is directly affected by fuel price because all activities of company use the vehicle for transfer. The raising of fuel price increases the cost of the company but they could only slightly put on the price of their product. So they have to prepare themselves for handle this thing. Hupp (2008) explained that hotels, cruises, airlines, travel agent and others in the travel industry are affected negatively by high oil prices because transportation costs are higher, and consumers are spending less because of stress on their budgets.RecommendationsUpdate company website.The web site of WTS is far more out of date, The Company have been operate as the largest and oldest travel agency of Thailand but somehow about the company profiles is only quaternion paragraph long which some time make to company not ga in more trusts from the customer. Therere many things that we can put on the website such as pictures from the past until present, which transportations they were used from the past to now and also the payoff of tourist who using the company service. As now E-tourism is very popular, people would like to search from the internet about the company and price and the tour programs before they make a decision to buying it. So its very necessary to develop the company website immediately. Mason (2008) explained that information about tourism product is vital to assist the consumer in making choice. Electronic forms of messages about tourism products have certain advantages over printed source. Electronic forms can be more up-to-date and hence topical, they can be more optic and in relation to computerized systems. Increasingly, consumers are using internet sites for planning, searching, reserving and purchasing tourism products.Improve more facilities in Guest Lobby Area.The facilities around the reception area are very poor, for example the chairs are not good and uncomfortable and there is only one sofa for guests to sit. Those who come ahead of time grab a good seat and for those who came late sometime have to sit outside or seat on a keen chairs which is not suitable for our guests who actually have a large body. to a fault for our guests who spend over 2,000 baht for a full day tour and around 1,000 baht for a half day tour, this is expensive and I think the guests are looking forward to have a best of their time in Thailand by taking the tours with us started from a first minute when they arrived until the end of the tour. ICRA rating, (2009) discussed that the quality of companys property is directly effect to the image of business. Its not only to attract the customers, but also create the brand loyalty.The improvement of transportationThe company should improve their fleets to catch up with trend in order to stay as a leading travel agency of Thailand from example the number of the company fleets is about 100, and half of that includes the earlier series of Toyota Camry and Mercedes Benz bus are very old. Especially for the bus that have been using for over 20years old, many times it has break down while using on the tours. This is a big problem for us to cypher this problems such as finding a local taxi in order to bring the guests to the closest destination to wait for other transportation that come from Bangkok to pick the guests. This process takes long time for everyone and of cause causing dissatisfy to the guests that they have to be waiting for so long which after all affect our company brand. Lamp and Davidson (1996) emphasized that the purchaser of tourism product must experience the trip to access the product, the quality of the transportation experience becomes an important aspect of the tourist experience and, therefore a key criterion that enters into destination choice.