Amul Project

oAmul a brand of success has managed to defecate a distinct and concrete mountain range in the mind of the consumer. Its either happens due to sincere, hard work and aggroup effort or amul partnership, amul was worked in the year 1946 in the form of society by the visionary Dr . kurien with a grand purpose to uplift the village farmers to sustainable position by bringing them into the pull in of the society. Starting with a few liters of draw per day to millions and millions liters per day indicates the success of the society. t in turn fetches good make it to update the village farmers. They comply with unmitigated quality standardization norms and efficient dispersion system and also they update themselves as per the changing time. Through forward consolidation they started producing different milk product which are highly quality product as compared to their competitors despite being a arcadian organization they did not discount the wideness of advertising they adv ertise heavily with different medias. the punch line the mouthful of India paused amul as zenith level of popularity.Through amul is the securities industry attracter in the category they should not drop the importance of applied science and diversification. Globalization allot a major challenge out front Amul because number of Competitors with their muscular R & D technology are entering into India. Therefore, in battle array to retain its brand find and market share amul has to think strongly in the line of expansion in the form of capacity as well as market i. e. , making Amul a world(prenominal) company. They can capitalize the brand image of Amul by the process of diversification. They can convert amul in the areas like Agro foods, Pharma etc..